The Ultimate Fighting Championship (UFC) will be the world’s most valuable martial arts promotion in 2024, with a value of $11.3 billion and annual revenue of $1.23 billion, according to a new list compiled by Forbes. . The only other mixed martial arts (MMA) promotion to crack the top five was ONE Championship, which ranked him fourth with $1.3 billion, and his 2023 earnings of $123 million. The Professional Fighters League (PFL), which often calls itself the “co-leader of mixed martial arts,” ranked sixth with $690 million, with 2023 revenue of $110 million.
Here is the top 10 list:
1st place: UFC
$11.3 billion
2023 revenue: $1.29 billion
Operator: Dana White
Top draw: Israel Adesanya, Jon Jones, Sean O’Malley
2nd place: WWE
$6.8 billion
2023 revenue: $1.33 billion
Operator: Nick Kahn
Top draw: Roman Reigns, Cody Rhodes, Rhea Ripley
3rd place: AEW
2 billion dollars
2023 revenue: $250 million
Operator: Tony Khan
Top draw: The Young Bucks, Jon Moxley, Kenny Omega
4th place: ONE Championship
$1.3 billion
2023 revenue: $140 million
Operator: Chatri Sitoyotton
Top draw: Christian Lee, Stump Fairtex, Anatoly Malikin
No. 5: Matchroom Boxing
$850 million
2023 revenue: $134 million
Operator: Eddie Hearn
Top draw: Anthony Joshua, Katie Taylor, Dmitry Bivol
6th place: PFL
$690 million
2023 revenue: $110 million
Operator: Don Davis
Top draws: Francis Ngannou, Impa Kasanganay
No. 7: Top Rank Boxing
$630 million
2023 revenue: $100 million
Operator: Bob Arum
Top draw: Tyson Fury, Naoya Inoue, Shakur Stevenson
8th place: Premier Boxing Championship
600 million dollars
2023 revenue: $95 million
Operator: Al Haymon
Top draw: Canelo Alvarez, Gervonta Davis, Terrence Crawford
9th place: Golden Boy Promotion
$450 million
2023 revenue: $70 million
Operator: Oscar De La Hoya
Top draw: Ryan Garcia, Jaime Munguia, Maren Esparza
10th place: Combat Global
$120 million
2023 revenue: $18 million
Operator: Campbell McLaren
Top draw: Cristian Perez, Ramiro Jimenez, Gisela Luna
How did Forbes determine the value of each promotion?
“Forbes used public records and interviewed industry and media experts and executives from various martial arts organizations. Promotional Value is enterprise value (equity and net debt); all numbers are given as applicable. , expressed in U.S. dollars based on exchange rates for the year ended June 30, 2023.”
In unrelated news, Blendson Ribeiro was paid $9,790 for his fight at UFC 298 in Anaheim.
