Social media has become an important image-building tool, especially for UFC fighters. Instagram often gives these celebrities a platform to express themselves and get people to invest in them. This, combined with the fact that social media can generate huge revenue outside of the Octagon, makes it a must-have for many fighters.
Conor McGregor – 47.4 million followers on Instagram
It’s probably no surprise that the “Notorious” Conor McGregor is at the top of this list. The Irishman is very active on social media and often chooses to insert his name into many hot topics. Since his UFC debut, McGregor has shown time and time again how good he is at marketing himself. From his charming and cheeky mouth, which is even more effective in Irish, to his impressive fighting record, he is a unique star on Instagram.
Khabib Nurmagomedov – 36.7 million followers on Instagram
Despite retiring at a relatively young age, Khabib Nurmagomedov is undoubtedly a star with fans all over the world. Nurmagomedov has a large Russian following and is a well-known athlete in the country of more than 144 million people, giving him increased media visibility. Nurmagomedov is relatively active on Instagram, which offers a glimpse into his life and the projects he’s been working on since his fighting career.
Ronda Rousey – 17.5 million followers on Instagram
Ronda Rousey definitely left her mark on the UFC and reached a level of fame that no other female fighter has since achieved. Rousey’s incredible success in her MMA career also opened doors in the entertainment industry. She appeared in numerous TV shows and movies and became part of the WWE, further strengthening her public brand.
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Israel Adesanya – 8.6 million Instagram followers
When talking about today’s UFC stars, it’s impossible not to mention Israel Adesanya. The former middleweight champion has built a strong brand and has many sponsors. One of his sponsors is Prime, a drink created by internet personalities KSI and Logan Paul. This is just one example of how Adesanya carefully chooses things that strengthen his brand. Israel Adesanya’s digital popularity is also strengthened by his interest in pop culture, and his nickname “Stylebender” comes from the famous animated series “Avatar”.
Jon Jones – 8.4 million followers on Instagram
UFC legend Jon Jones is undoubtedly one of the biggest names in combat sports. This has led to a huge following on social media, especially Instagram. However, Jones’ internet activity ebbs and flows, with him sometimes posting daily and other times not posting for weeks at a time. Most of Jon Jones’ posts are photos and videos of his training, often praising his coaches and training partners.
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