Weight, Order @WingstopWin the battle, then repeat. 🍗
Don’t Miss a Beat Riyadh Season
#NocheUFC September 14th! pic.twitter.com/52dUvsTusY
— UFC (@ufc)
September 11, 2024
Ultimate Fighting Championship events held at the Sphere have proven to be quite lucrative for the Las Vegas-based promotion.
According to a report from Sports Business Journal, UFC 306 will attract more sponsorships and endorsement revenue than any other event to date. The card, which will be the first sporting event to be held at the Sphere, will feature a total of 34 sponsors, including newcomers such as Wingstop, Dude Wipes, apparel company True Classic, investment app Autopilot, Finnish mobile game developer Supercell and Sony Pictures.
According to reports, sponsorship revenue for UFC 306 is on track to more than double the previous record set by April’s UFC 300. UFC 306: O’Malley vs. Dvalishvili, Saturday at 10pm ET on ESPN+. Order now!
“Sphere has helped us capture some new categories,” said Grant Norris Jones, UFC’s executive vice president and head of global partnerships. “These are companies that have spent significant amounts of money, mostly seven figures, to be part of this event, and Sphere has made it more appealing. We were talking to one of them even before the pandemic. Sphere has helped raise awareness of the event, but in a different way.”
Also of interest is that Bud Light retains sponsorship positions, including with UFC lightweight Dustin Poirier, who serves as a “guest bartender” for Anheuser-Busch InBev at the Venetian off the Las Vegas Strip.
UFC 306 will also be the organization’s first event with a title sponsor, dubbed “Riyadh Season Noche UFC 306,” and Norris-Jones said more title sponsors will join the promotion in the future, if the circumstances are right.
“This is the first time we’ve had a brand in front of the letters UFC, and it’s a very valuable asset,” he said. “They have a strong market value for the title, so we’re going to be looking for partners to work with us going forward.”
