A strategic agreement has been signed between Riyadh Season and Ultimate Fighting Championship (UFC) that includes sponsorship of UFC events in Las Vegas, UFC events in Riyadh, and Power Slap competitions 🇸🇦❤️
#riyadhseason pic.twitter.com/JFe6hVE4jO
— Turki Alalshikh (@Turki_alalshikh)
May 7, 2024
Ultimate Fighting Championship’s partnership with Saudi Arabia will continue after the promotion debuts in Saudi Arabia in June.
On Tuesday, Turki Alarusik, chairman of the country’s General Entertainment Authority, announced in a press release that the UFC will hold a new event in Saudi Arabia in 2024-25. In addition, Riyadh Season will be sponsoring UFC 306, which takes place on September 14th at The Sphere in Las Vegas. Established in 2019, Riyadh Season is an annual state-funded entertainment and sports festival, usually starting on the 21st. From October to March.
“This agreement is a continuation of Riyadh Season’s goal of hosting and partnering with high-profile international events that attract public interest; “We will also strengthen our efforts to produce diverse content to attract attention.” The UFC is the most prominent mixed martial arts organization in the world, and its global fan platform is unparalleled. ”
The promotion will make its debut in Saudi Arabia at UFC on ABC 6 on June 22nd at the Kingdom Arena in Riyadh. The card is headlined by a middleweight showdown between Robert Whittaker and Khamzat Chimaev, while Sergei Pavlovic takes on Alexander Volkov in the co-main event.
The date for the next UFC Saudi Arabia event has not been announced, but it is expected to take place during the Riyadh season.
